Category: Micro-Enterprise
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Micro-Micro Enterprise – Location, Location, Location
Enterpreneurs at the Micro enterprise levels have probably never read a book on marketing, and probably have never attended a training on the elements of the marketing mix which are Product, Price, Promotion and Place. But they seem to have the right skills and knowledge to follow the traffic and establish their business at those locations where they can…
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Entrepreneurship in the Micro-Micro Business Sector
Two basic requirements of entrepreneurship include courage and judgement. Judgement to select the best business ideas and courage to start with the first step. Many people have one but not the other. So many people have the greatest ideas, but they never go beyond being ideas, and so many people have courage and start businesses…
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Belize Celebrations and the Micro-Micro Entrepreneur
In Belize we celebrate in September a series of National/Patriotic historical events. These celebrations include the 214th(2012) anniversary of the Battle of St. George’s Caye which took place in 1798 and is celebrated on September 10th every year and that of Independence day which takes place on September 21st; this year (2012)marks the 31st. anniversary…
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The Best Tacos in Orange Walk Town, Belize
On Monday when passing through Orange Walk, the people I was with only wanted to stop at a specific Taco Shop. While there I noticed that only one Taco Shop had customers, and the other next to it had none. From a Business/Marketing standpoint why does one have zero customers and the other has an…