RGConsultBz

Category: Marketing

  • Marketing 101 in the Digital Age.

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    rgconsultingbz
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    All marketing professionals must continuously update their knowledge of the generational changes and their impact on social change in order to remain competitive. The marketing practices of the present must take into account the value of the contribution of the digital age which embraces gamification and social media to bolster their competitiveness. My recent post on…

  • Guerrilla Marketing in Belize

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    rgconsultingbz
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    Congratulations to the management of the Bowen group for their remarkable and creative marketing strategies employed over the last few months. Their sponsorship allows them to move th eRuta Maya landing in Burrel Boom to about half mile or a mile from the original landing location thereby hijacking sales from other competitors. They also through…

  • The Best Tacos in Orange Walk Town, Belize

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    rgconsultingbz
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    On Monday when passing through Orange Walk, the people I was with only wanted to stop at a specific Taco Shop. While there I noticed that only one Taco Shop had customers, and the other next to it had none. From a Business/Marketing standpoint why does one have zero customers and the other has an…