Marketing 101 in the Digital Age.

The marketing practices of the present must take into account the value of the contribution of the digital age which embraces gamification and social media to bolster their competitiveness.

My recent post on Pokemon Go seems to have concerned a number of persons who are shocked and rightly so because it challenges their generation’s belief systems. Through a greater level of understanding, this may change from shock to at least some level of understanding and acceptance.

Gamers are a huge market, and games that are free are not provided because the suppliers love gamers, but rather they are an effective marketing tool. The various platforms of Social Media  such as Facebook are free and it’s members form a part of a global market who are targeted by their own set of dynamics based on their age and social preferences. Savvy businesses will maximize their value to the consumers by using such a platform to market their products and services.

If you use Facebook, Instagram, LinkedIn, Pinterest, and others, then you are a target for businesses. Facebook is not provided because Mark Zuckerberg loves us, but rather because he is a savvy businessman. To make the point of the changing dynamics many of the younger generation (Millennials and Gen Z individuals )have migrated to Snapchat because the younger generation do not like that their parents are now on Facebook and who add them as friends to monitor their posts. Thus they have moved on to Snapchat.